BOOM BOOM VILLETTE

Client
APSYS
date
April 4, 2024
Place
Paris, France
AVATARS
180
GOal
inauguration of a Mall
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Partner
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Une Agence Américaine
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industries
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Business cases
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Corporate Event
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technologies
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silkke capsule

silkke takes part in the inauguration of this new 4,000m² hybrid and festive venue, East Paris' future leading food and leisure destination next to the Parc de La Villette: Boom Boom Villette, from the Apsys group (Beaugrenelle center and Le Dix Solférino) opens its doors to the public on April 4, 2024.

Visitors are invited to create their own Origin Digital Human, and watch themselves dance on a giant screen to the rhythm of tracks chosen by French DJs Breakbot and Irfane : silkke capsule as a springboard to a virtual/real dance experience !

As well as taste, drink, dance, have fun, play games and try out new experiences such as the silkke capsule.

A virtual/real dance floor for visitors: a viral video created in the wake of the capsule experience, which is broadcast on two wall screens (one behind the DJs and a larger one in the mall) and on social networks to celebrate the inauguration of Boom Boom Villette.

180 Origin Digital Human were created in just 3 hours of full capsule operation.

A virtual/real dance floor for visitors: a viral video created in the wake of the capsule passage, which is both broadcast on two wall screens (one behind the DJs and another larger one in the mall) and on social networks to celebrate the inauguration of Boom Boom Villette.

capsule at Boom Boom Villette

Our partner UNE AGENCE AMÉRICAINE will support us in this event.

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